Digital Video Forums  

Go Back   Digital Video Forums > General > Latest News

LinkBack Thread Tools Search this Thread Rate Thread Display Modes
Old 11 Jan 2018, 03:00 PM   #1
admin's Avatar
Join Date: Nov 2001
Posts: 8,617
Default Apple Joins Alliance for Open Media to Help Push AV1 Adoption

Apple has joined an organisation that hopes to end the dominance of the HEVC video codec.

The Alliance For Open Media, which already has Google, Cisco, Amazon, Facebook, IBM, Intel, Microsoft and Mozilla among its members, has just convinced Apple to join, to help the push to establish the "impressive on paper" AV1 codec.

The AV1 codec promises to be the most efficient video codec yet, with claims of it being more than 25% more efficient than HEVC.

The need to replace HEVC exists due to the codec's royalty framework, which makes the use of the codec costly and raises legal issues when used within open source projects.

Despite this, HEVC enjoys widespread industry support, and is currently used in most 4K applications, from Netflix to Ultra HD Blu-ray. The level of hardware support that HEVC enjoys, from 4KTVs to game consoles, will have to be matched by AV1 before it can supplant HEVC's dominance, and it is believed that Apple's support will be key to allow this to happen.

Support for AV1 has been gaining momentum recently, and just last month, Mozilla released a beta version of its Firefox browser that included AV1 support.

Visit Digital Digest and, My Blog
admin is offline   Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Lack of Content, Familiarity, and Pricing Concerns Impede 4K TV Adoption admin Latest News 1 9 Dec 2015 10:18 AM
Blu-ray Gets $25M Push admin Latest News 4 20 Dec 2008 03:14 AM
Apple to build new features into iPhone, Apple TV free of charge admin Latest News 0 26 Apr 2007 11:10 AM
Problem with mpg file: Media Player Classic can't open it O-pos Other File Formats 11 5 Jun 2006 10:48 AM
How do I designate a plain file to open with windows media? LongJohn210 DivX/XviD Conversion/Encoding 4 3 Apr 2003 02:18 PM

All times are GMT +10. The time now is 09:14 PM.

Kirsch designed by Andrew & Austin

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
Copyright © 1999 - 2018 Digital Digest

Visit DivXLand   Visit