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Old 20 Jul 2010, 05:32 PM   #271
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The turning point of this is the price and the piracy as well. Got it?
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Old 28 Jul 2010, 10:17 PM   #272
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Sorry for the lateness of this update ... have lost all track of time due to recently moving house ...

Stats:

For the week ending 18th July 2010, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 9.29% vs 90.71%

Blu-ray sales total spending: $11.02 million
DVD sales total spending: $107.63 million

You can read the latest digital edition of HMM (July 26 Issue) with the above stats here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=3

Top 10:

The less than critically acclaimed The Bounty Hunter was still the week's best selling title. In fact, the week's only other new release in the top 10 was the relative box office minnow, and the panned by critics Our Family Wedding.

As you can guess, this meant another week of poor Blu-ray performance, falling below 10% for the first time since February. Nothing more to be said, except that Avatar is second again and that Toy Story 2 remains in the top 10, possibly thanks to the success of Toy Story 3 at the cinema.

The rest of the top 10 were all the usual suspects from recent top 10's.

Here's the complete top 10 chart is below (new releases in bold):
  1. The Bounty Hunter
  2. Avatar
  3. Percy Jackson & the Olympians: The Lightning Thief
  4. Hot Tub Time Machine
  5. Brooklyn's Finest
  6. The Book of Eli
  7. Alice in Wonderland
  8. Our Family Wedding
  9. The Girl with the Dragon Tattoo
  10. Toy Story 2

Market Share:

Blu-ray's market share fell yet again, and once again it was due to the lack of A-list new releases. The Bounty Hunter didn't make the top of of the market share charts, which were the only ones published in HMM this week (so no top 20). The Bounty Hunter apparently only managed a 14% market share for the Blu-ray version, and coupled with only 11% for Our Family Wedding, the reason for the drop in overall Blu-ray market share becomes clearer.

Avatar was once again the best Blu-ray title by market share, with 43%, followed once again closely by Life.

The complete Top 10 best sellers and Blu-ray market share tables can be seen here:

http://www.nxtbook.com/nxtbooks/ques...php?startid=11

Year to Year Comparison

The stats for the week ending 19th July 2009 (click to see analysis) are as follows.

Quote:
Originally Posted by Stats for week ending 19th July 2009
Blu-ray vs DVD: 8.04% vs 91.96%

Blu-ray: $11.18 million
DVD: $127.89 million
For this week, DVD sales decreased by $20.26m (down 15.84%), while Blu-ray sales also decreased, by $0.16m (down 1.43%), producing an overall loss of $39.31 million in combined revenue. The stats for the home video market is a bit worrying, since the same week last year was a poor week, and this week managed to be worse, and worryingly, for Blu-ray as well as DVD sales (but as usual, DVD fared worse compared to Blu-ray, which help to get Blu-ray market share up compared to this time last year).

Blu-ray's market share grew from 8.04% to 9.29% (a growth of 15.55%).
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Last edited by admin; 28 Jul 2010 at 10:22 PM
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Old 3 Aug 2010, 02:44 PM   #273
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Sorry for the lateness of this update ... have lost all track of time due to recently moving house ...

Stats:

For the week ending 25th July 2010, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 11.83% vs 88.17%

Blu-ray sales total spending: $13.67 million
DVD sales total spending: $101.93 million

You can read the latest digital edition of HMM (August 2 Issue) with the above stats here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=1

Top 10:

Blu-ray sales are up slightly, but DVD sales are down, and this has helped Blu-ray market share recover from last week's low. The rise in Blu-ray sales was largely helped by this week's number one title, The Losers, which not only topped the sales charts, but also topped the market share charts (more on that later).

In number two was Cop Out, which also did well in the market share charts.

And there was room in the top 10 for another new release, The Runaways, which did less well in market share.

But the top two releases ensured overall Blu-ray market share went up.

The rest of the top 10 were all the usual suspects from recent top 10's.

Here's the complete top 10 chart is below (new releases in bold):
  1. The Losers
  2. Cop Out
  3. Avatar
  4. Percy Jackson & the Olympians: The Lightning Thief
  5. The Bounty Hunter
  6. The Runaways
  7. Hot Tub Time Machine
  8. Brooklyn's Finest
  9. The Book of Eli
  10. Alice in Wonderland

Market Share:

As mentioned previously, Blu-ray market share rose this week compared to last week, thanks to The Losers and Cop Out. The Losers managed a record breaking 51.25% in Blu-ray market share, which beat even bigger budget releases like Avatar in terms of first week results. Is this the first time that a new movie is released that sells more on Blu-ray than on DVD in the first week? I think so. It's an important milestone for the format, that's for sure.

Cop Out also did well, at 37.98%, which is higher than recent new releases despite being not as spectacular as The Losers result. For the other new release, The Runaways, it did less well at 17%.

But still without really high profile releases, overall sales dropped compared to last week, as DVD sales dropped while Blu-ray sales improved.

The complete Top 10 best sellers and Blu-ray market share tables can be seen here:

http://www.nxtbook.com/nxtbooks/ques...php?startid=11

Year to Year Comparison

The stats for the week ending 26th July 2009 (click to see analysis) are as follows.

Quote:
Originally Posted by Stats for week ending 26th July 2009
Blu-ray vs DVD: 16.11% vs 83.89%

Blu-ray: $35.21 million
DVD: $183.30 million
It's almost not worth the trouble doing a year to year weekly results comparison this week, since last year this time was when Blu-ray recorded a major result (thanks to Watchmen), and there was no way this week could compare to that without releases of the same calibre.

For this week, DVD sales decreased by $81.37m (down 44.39%), while Blu-ray sales also decreased, by $21.54m (down 61.18%), producing an overall loss of $102.91 million in combined revenue.

Blu-ray's market share dropped from 16.11% to 11.83% (a decline of 26.57%). So this also week holds the unenviable record of being the first week ever where Blu-ray market share has dropped compared to the same week a year ago.

Last edited by admin; 11 Aug 2010 at 03:27 PM
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Old 11 Aug 2010, 03:39 PM   #274
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Stats:

For the week ending 1st August 2010, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 13.39% vs 86.61%

Blu-ray sales total spending: $20.47 million
DVD sales total spending: $132.39 million

You can read the latest digital edition of HMM (August 9 Issue) with the above stats here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=3

Top 10:

Clash of the Titans was the week's number one title, and this A-list release helped Blu-ray push above the $20m weekly sales level for the first time in more than a month.

In fact, all top three titles were new releases, although they were the only new releases for the week in the top 10. In (a distant) second place was Batman: Under the Red Hood, while Repo Men was further aback at third.

Avatar was still in fourth place, showing that the best selling Blu-ray title ever has the legs to keep on going. The Hangover is also back in the charts, after a recent price drop (in anticipation of the "Extreme Edition" to be released in October).

The rest of the top 10 were all the usual suspects from recent top 10's.

Here's the complete top 10 chart is below (new releases in bold):
  1. Clash of the Titans
  2. Batman: Under the Red Hood
  3. Repo Men
  4. Avatar
  5. The Losers
  6. Cop Out
  7. The Hangover
  8. Percy Jackson & the Olympians: The Lightning Thief
  9. Hot Tub Time Machine
  10. Alice in Wonderland

Market Share:

Clash of the Titans topped both the sales and market share charts, and with 44.44% of sales belonging to the Blu-ray format for the first week of release, this helped overall Blu-ray market share to increase compared to last week. While 44.44% is more than respectable, it falls short of Avatar's first week results, and was below The Loser's record results last week (although The Losers sold in less total numbers than Clash of the Titans, obviously).

Batman: Under the Red Hood did well to earn 6th place in the market share charts, with 35.33%, and Repo Men just managed to sneak into the top 10 with market share numbers at 28.30%.

The complete Top 10 best sellers and Blu-ray market share tables can be seen here:

http://www.nxtbook.com/nxtbooks/ques...php?startid=17

Year to Year Comparison

The stats for the week ending 2nd August 2009 (click to see analysis) are as follows.

Quote:
Originally Posted by Stats for week ending 2nd August 2009
Blu-ray vs DVD: 14.5% vs 85.5%

Blu-ray: $30.31 million
DVD: $178.70 million
This time last year, Blu-ray sales were still on a high following the release of the (then) record breaking Watchmen. As such, Blu-ray sales were higher in volume than the same week this year, and again, Blu-ray market share dropped compared to the same time last year (only the second time this has happened, the first was last week!)

For this week, DVD sales decreased by $46.31m (down 25.91%), while Blu-ray sales also decreased, by $21.54m (down 32.46%), producing an overall loss of $67.85 million in combined revenue.

Blu-ray's market share dropped from 14.5% to 13.39% (a decline of 7.66%). But to really compare apples to apples, we will need to see how Iron Man 2 performs when it is released in a month's time, as it is a release of a similar calibre to Watchmen.
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Old 17 Aug 2010, 10:38 PM   #275
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Stats:

For the week ending 8th August 2010, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 13.71% vs 86.29%

Blu-ray sales total spending: $22.89 million
DVD sales total spending: $144.08 million

You can read the latest digital edition of HMM (August 16 Issue) with the above stats here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=1

Top 10:

Kick-Ass was the week's number on selling title, which easily beat last week's number one, Clash of the Titans. These two titles, and a couple of recent discounts, helped push overall Blu-ray market share up a little.

Diary of a Wimpy Kid at 3rd, and The Ghost Writer at 9th were the other two new releases in the top 10.

The rest of the top 10 were all the usual suspects from recent top 10's, including returns to the top for The Crazies, The Hangover, both of which managed to get into the top 10 for market share as well, thanks to recent discounts.

Here's the complete top 10 chart is below (new releases in bold):
  1. Kick-Ass
  2. Clash of the Titans
  3. Diary of a Wimpy Kid
  4. The Crazies
  5. Avatar
  6. Brooklyn's Finest
  7. Hot Tub Time Machine
  8. The Hangover
  9. The Ghost Writer
  10. Percy Jackson & the Olympians: The Lightning Thief

Market Share:

Kick-Ass's first week results yielded a 48.71% market share for the Blu-ray version, which is quite impressive and along the lines of hit titles such as Avatar. The Ghost Writer didn't perform as well, barely coming in at 20th in the charts, with 23% market share. Diary of a Wimpy Kid, despite being the third most popular Blu-ray title of the week, only had 12% market share for the Blu-ray version, and so didn't rank in the top 20.

There were quite a few titles that outsold their equivalent DVD versions this week, including the aforementioned The Crazies and The Hangover. Thanks to discounts, The Crazies Blu-ray version managed to grab 73.65% of the market (that's almost 3 Blu-ray copies for every DVD copy sold), while The Hangover got 54.11%. Brooklyn's Finest also had an above 50% Blu-ray market share, with 59.54%.

Clash of the Titans dropped to 35.95% after last week's 44.44%.

The complete Top 10 best sellers and Blu-ray market share tables can be seen here (note that HMM mixed up the best seller and market share tables for this week - the top sellers are listed under market share, while market share is listed under top sellers):

http://www.nxtbook.com/nxtbooks/ques....php?startid=9

Year to Year Comparison

The stats for the week ending 9th August 2009 (click to see analysis) are as follows.

Quote:
Originally Posted by Stats for week ending 9th August 2009
Blu-ray vs DVD: 8.86% vs 91.14%

Blu-ray: $16.11 million
DVD: $165.75 million
For this week, DVD sales decreased by $21.67m (down 13.07%), while Blu-ray sales increased by $6.78m (up 42.09%), producing an overall loss of $14.89 million in combined revenue.

Blu-ray's market share increased from 8.86% to 13.71% (a growth of 54.74%), breaking the trend of recent weeks and returning somewhat back to normality (thanks to not having to compare to one of the best few weeks of 2009).
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Old 24 Aug 2010, 04:21 PM   #276
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Stats:

For the week ending 15th August 2010, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 10.64% vs 89.36%

Blu-ray sales total spending: $14.42 million
DVD sales total spending: $121.10 million

You can read the latest digital edition of HMM (August 23 Issue) with the above stats here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=2

Top 10:

Date Night topped the sales charts this week, but without any other A-list new releases this week, Blu-ray market share again fell back. Date Night managed to beat last week's number one, Kick-Ass, but only by a relatively small margin.

Death at a Funeral was the only other new release in the top 10, coming at 4th. Otherwise, it was again a quiet week in terms of new releases, with the rest of the top 10 being recently released titles, and even older titles managed to get back in (thanks to discounts I gather), including 2008/2009 hits Taken and The Dark Knight.

Here's the complete top 10 chart is below (new releases in bold):
  1. Date Night
  2. Kick-Ass
  3. Clash of the Titans
  4. Death at a Funeral
  5. Avatar
  6. Diary of a Wimpy Kid
  7. Brooklyn's Finest
  8. Hot Tub Time Machine
  9. Taken
  10. The Dark Knight

Market Share:

Neither Date Night nor Death at a Funeral were in the top 10 of published market share results for Blu-ray this week. Date Night recorded a market share of 20%, and Death at a Funeral did worse at only 15%. These results were responsible for the decline in Blu-ray market share compared to last week.

Kick-Ass still managed an above 40% market share figure, but the week's highest ranked title was The Dark Knight, with 46%. Brooklyn's Finest also recorded a 40+% market share figure.

The complete Top 10 best sellers and Blu-ray market share tables can be seen here:

http://www.nxtbook.com/nxtbooks/ques...php?startid=13

Year to Year Comparison

The stats for the week ending 16th August 2009 (click to see analysis) are as follows.

Quote:
Originally Posted by Stats for week ending 16th August 2009
Blu-ray vs DVD: 10.82% vs 89.18%

Blu-ray: $15.75 million
DVD: $129.88 million
For this week, DVD sales decreased by $8.78m (down 6.76%), while Blu-ray sales also decreased, by $1.33m (down 8.44%), producing an overall loss of $10.11 million in combined revenue. This is one of those rare weeks where the Blu-ray decline is actually greater than that of DVD's, largely thanks to the week's two new releases having inferior Blu-ray market share figures.

As a result, Blu-ray's market share decreased from 10.82% to 10.64% (a decline of 1.66%). This is only the third time that Blu-ray market share has declined compared to the same week a year ago, however all three times have come in the last month.
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Old 25 Aug 2010, 12:35 AM   #277
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Quote:
Originally Posted by admin View Post
Sorry for the lateness of this update ... have lost all track of time due to recently moving house ...

Stats:

For the week ending 25th July 2010, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 11.83% vs 88.17%

Blu-ray sales total spending: $13.67 million
DVD sales total spending: $101.93 million

You can read the latest digital edition of HMM (August 2 Issue) with the above stats here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=1

Top 10:

Blu-ray sales are up slightly, but DVD sales are down, and this has helped Blu-ray market share recover from last week's low. The rise in Blu-ray sales was largely helped by this week's number one title, The Losers, which not only topped the sales charts, but also topped the market share charts (more on that later).

In number two was Cop Out, which also did well in the market share charts.

And there was room in the top 10 for another new release, The Runaways, which did less well in market share.

But the top two releases ensured overall Blu-ray market share went up.

The rest of the top 10 were all the usual suspects from recent top 10's.


Here's the complete top 10 chart is below (new releases in bold):
  1. The Losers
  2. Cop Out
  3. Avatar
  4. Percy Jackson & the Olympians: The Lightning Thief
  5. The Bounty Hunter
  6. The Runaways
  7. Hot Tub Time Machine
  8. Brooklyn's Finest
  9. The Book of Eli
  10. Alice in Wonderland
Market Share:

As mentioned previously, Blu-ray market share rose this week compared to last week, thanks to The Losers and Cop Out. The Losers managed a record breaking 51.25% in Blu-ray market share, which beat even bigger budget releases like Avatar in terms of first week results. Is this the first time that a new movie is released that sells more on Blu-ray than on DVD in the first week? I think so. It's an important milestone for the format, that's for sure.

Cop Out also did well, at 37.98%, which is higher than recent new releases despite being not as spectacular as The Losers result. For the other new release, The Runaways, it did less well at 17%.

But still without really high profile releases, overall sales dropped compared to last week, as DVD sales dropped while Blu-ray sales improved.

The complete Top 10 best sellers and Blu-ray market share tables can be seen here:

http://www.nxtbook.com/nxtbooks/ques...php?startid=11

Year to Year Comparison

The stats for the week ending 26th July 2009 (click to see analysis) are as follows.



It's almost not worth the trouble doing a year to year weekly results comparison this week, since last year this time was when Blu-ray recorded a major result (thanks to Watchmen), and there was no way this week could compare to that without releases of the same calibre.

For this week, DVD sales decreased by $81.37m (down 44.39%), while Blu-ray sales also decreased, by $21.54m (down 61.18%), producing an overall loss of $102.91 million in combined revenue.

Blu-ray's market share dropped from 16.11% to 11.83% (a decline of 26.57%). So this also week holds the unenviable record of being the first week ever where Blu-ray market share has dropped compared to the same week a year ago.
I'm confused here:"Speaking of Blu-ray's popularity, the recent Blu-ray sales result that I posted in the Blu-ray sales analysis thread seems to indicate otherwise, or at least point to some rather conflicting results. On one hand, the week ending 25th July saw, for the first time ever, a weekly result that was worse than the same week a year ago, in terms of Blu-ray market share. The simple explanation, however, was that it was comparing a fairly average/poor week in 2010 with the best week up to that point for Blu-ray, in 2009. But look deeper and you'll find that the week's top ranking Blu-ray movie managed to sell more copies than the DVD version. This isn't rare, especially when Blu-ray versions are being sold at lower prices than DVD versions due to sales and whatnot, but this was the first time that this had happened for a new release movie, I think (well certainly true for a new release movie that was also top of the sales rank, because a movie that sold only 50 copies on Blu-ray compared to 40 copies on DVD, doesn't really suggest much). It was just a shame that it had to happen with a movie called The Losers. Or perhaps it's signalling that the DVD format is soon to become the loser, although I doubt that."

You don't mean The Losers only sold 50 Blu-ray copies correct? If it sold more copies than DVDs as a new release and also was top of the sales rank, that makes sense. Of course it would be top of the sales rank. They still cost relatively more than DVDs. There's no way unless another Blu-ray movie cost way more and sold almost as much copies that it would beat out The Losers, or any DVD release for that matter.

Also I noticed that even though the market share was lower for DVDs and Blu-ray, you quoted DVD sales down by over $81.37 Mil w/a market share of 88.17% ? How could the market share be at 88.17% and produce such a large drop in revenue when DVDs are cheaper today? The opposite is true w/Blu-ray. Blu-ray when it first came out was ridiculously priced so even now at lower prices and a drop in market share it still lost $21.54m?

This sounds better than the DVD loss but since Blu-rays are cheaper now does this equate?

"Blu-ray's market share dropped from 16.11% to 11.83% (a decline of 26.57%). " How did you get the 26.57% decline? Don't you subtract 11.83% from 16.11% to arrive at the decline?

When you mention Blu-rays market share you do mean overall including DVDs correct? So every week you're posting what Blu-ray does compared to DVDs in total market share and spending correct?

This threw me off.
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Old 25 Aug 2010, 02:11 AM   #278
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Quote:
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You don't mean The Losers only sold 50 Blu-ray copies correct? If it sold more copies than DVDs as a new release and also was top of the sales rank, that makes sense. Of course it would be top of the sales rank. They still cost relatively more than DVDs. There's no way unless another Blu-ray movie cost way more and sold almost as much copies that it would beat out The Losers, or any DVD release for that matter.
No, I was pointing out that it was rare for a new release movie, and one that was the most popular one for Blu-ray for that week (the top 10 chart shows Blu-ray sales only), to sell more on Blu-ray than on DVD. In fact, The Losers, was the first title to sell more on Blu-ray than on DVD for the first week of sales - even Avatar couldn't manage that. That a Blu-ray version has sold more copies than the DVD version isn't rare, but it is rare for new releases. Think of it this way, an old movie that has been on DVD for 5 years, and now suddenly released on Blu-ray, then you would expect Blu-ray sales to be more than DVD sales for this movie, right? But for a new release, well, it's definitely more impressive that the Blu-ray version sold more copies.

Quote:
Originally Posted by dr_ml422 View Post
Also I noticed that even though the market share was lower for DVDs and Blu-ray, you quoted DVD sales down by over $81.37 Mil w/a market share of 88.17% ? How could the market share be at 88.17% and produce such a large drop in revenue when DVDs are cheaper today? The opposite is true w/Blu-ray. Blu-ray when it first came out was ridiculously priced so even now at lower prices and a drop in market share it still lost $21.54m?

This sounds better than the DVD loss but since Blu-rays are cheaper now does this equate?
Market share is just the % each format occupies when sales are combined for both formats. So 88.17% simple means that when adding Blu-ray and DVD sales, DVD sales revenue consisted of 88.17% of this total. This is only looking at revenue (the dollar amount collected), not units sold. You could go into it further by saying Blu-ray movies are dropping in price faster than DVD movies (because DVD movies are already so cheap, there's nowhere to go), and Blu-ray must be selling more copies just to stay at the same market share percentage as before.

But for comparison purposes, it doesn't really matter, because if the goal for Blu-ray is to overtake DVDs revenue wise, then looking at the market share based on revenue is the best way to do it (so when Blu-ray market share reaches 50.1%, it will mean Blu-ray has successfully replaced DVDs as the dominant format). Studios will only care about the revenue anyway, not the number of units shipped.

Quote:
Originally Posted by dr_ml422 View Post
"Blu-ray's market share dropped from 16.11% to 11.83% (a decline of 26.57%). " How did you get the 26.57% decline? Don't you subtract 11.83% from 16.11% to arrive at the decline?
The math, as I've explained here before I think, is:

((Now - Before) / Before) * 100 => percentage growth/decline

So for the above example:

(11.83 - 16.11) / 16.11 = -0.2675 * 100 => decline of 26.57%

This is how growth/decline is calculated. For example, when you say something has increased by 100%, you mean to say it has doubled, so let's say it was 15 before, and now it's 30, the growth rate is worked out as:

(30 - 15) / 15 = 1 * 100 => growth of 100%

It's confusing because we're working with growth of percentages, so there are two sets of percentage figures (so 15% to 30% seems to indicate that the % figure has increased by 15, but the actual growth is 100%, or double what it was before).
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Old 25 Aug 2010, 03:15 AM   #279
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I'm glad you understood what I posted because ttytt I thought it wasn't making any sense. It was confusing enough to even break down into different segments.

Now I think the time should come when DVDs or Blu-rays should be standardized in pricing. Since there's different studios putting out these releases they won't want to go that route. Though as a consumer if both Blu-ray and DVDs were a set price independent of each format of course, there would be less confusion over a lot of this.

For instance: If you don't like/want the movie anyway then you won't buy it period correct? There's some movies I've turned down free since I just didn't care for them. I tell my friends I'll do them the favor if for backup.

Now if you really like a movie then you're going to do w/e to get it, and that includes paying w/e. This goes for anything really. For example. I do own some jeans that are about $200.00 each. No I'm not rich, though after being turned on to them by a ex-girlfriend I loved the quality and fit. Yes they do make many different qualities of denim and fit. So after we broke up I went out and bought 2 more. Now they're making similar jeans at a 1/4 of the price and I like those, so I bought some the other day.

Same for movies. I wouldn't even bother w/a $1.99-$5.99 DVD if I didn't like it, though if I did and it is $16.99-$19.99 I'll get it. If Blu-ray wasn't so difficult to have a personal nice backup and also was basically the only format, then I would buy those also, money permitting of course.

Too many different hands in the pot for this to come to fruition though.
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Old 25 Aug 2010, 08:29 PM   #280
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What I will say is that while Blu-ray is growing, the growth rate has definitely slowed. I think the reason is that Blu-ray is moving out of the early adopter phase and moving into the mainstream phase. This transition is going to be slow and difficult, already the critics are out attacking the stalled growth of the format. But once it reaches a certain level, the floodgates will open and I think it will start to outsell DVDs on a regular basis.

Electronic manufacturer and retailers can help move this along by stop selling DVD players altogether - it's Blu-ray or nothing (I don't think we're far from this, and many retailers are already doing this, since Blu-ray players are so cheap now). Studios can help things along by releasing everything as combos, no more "DVD only" editions. Or they can make the DVD version as sparse as possible when it comes to features (but still at the same price point as before), and concentrate all their efforts on the Blu-ray or combo version - so you have a feature-only DVD for $19.95, or you can buy the Blu-ray (or combo) feature packed version for 24.95 - I think most people will go for the Blu-ray (or combo). Basically, studios will have to "abandon" DVD just a bit if they want to push people onto Blu-ray, and make it a mainstream format.

Of course, there's hardly any incentive for them to do that - a bad move, and they can savage their DVD revenue in the process. Or they can make Blu-ray so cheap, it replicates the exact same problem DVDs were facing (and actually makes it worse due to the added production/manufacturing costs of Blu-ray titles).
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Old 25 Aug 2010, 09:06 PM   #281
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This would definitely do it. It will happen as there's no need for the Studios themselves to have both formats other than fear Blu-ray won't take. VHS should of been done a long time ago, and it wasn't until recently that they really started to disappear, so it only leaves fear of revenue loss that's holding the floodgates closed.

I and anyone with any sense would go for that $24.95 Blu-ray and/or combo.

I didn't get this, "Of course, there's hardly any incentive for them to do that - a bad move, and they can savage their DVD revenue in the process. Or they can make Blu-ray so cheap, it replicates the exact same problem DVDs were facing (and actually makes it worse due to the added production/manufacturing costs of Blu-ray titles). "

What do you mean by no incentive? You mean no reason yet really to chuck DVDs because they're still making money? What problems did DVDs face that Blu-ray may encounter?
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Old 1 Sep 2010, 04:20 PM   #282
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Stats:

For the week ending 22nd August 2010, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 8.61% vs 91.39%

Blu-ray sales total spending: $13.37 million
DVD sales total spending: $142 million

You can read the latest digital edition of HMM (August 30 Issue) with the above stats here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=1

Top 10:

The Last Song was this week's top selling Blu-ray title, but this critically panned title was also the main reason why Blu-ray market share took a sudden dive this week (but more on market share later).

The fourth season of Dexter was the second best selling title, but that was it for new releases this week, yet another week of light releases.

The only other surprise was a position in the top 10 for Terminator 2, possibly due to discounts, or that it was just a really low volume week.

Here's the complete top 10 chart is below (new releases in bold):
  1. The Last Song
  2. Dexter: Season Four
  3. Clash of the Titans
  4. Kick-Ass
  5. Date Night
  6. Avatar
  7. Law Abiding Citizen
  8. Death at a Funeral
  9. Alice in Wonderland
  10. Terminator 2

Market Share:

As reported earlier, market share for Blu-ray is once again not looking very healthy, but there's an easy explanation for it: The Last Song. So how does the best selling Blu-ray movie of the week explain the poor market share numbers?

Well, despite selling more copies than any other Blu-ray movie, The Last Song's Blu-ray market share was a paltry 10%. The same title was also the week's best selling DVD title, and it helped DVD record a revenue rise, but could do much less for Blu-ray.

This is one title that, apparently, did not appeal to the Blu-ray demographic.

And unfortunately, the week's only other new release, Dexter: Season 4, also wasn't terribly popular on Blu-ray, recording only a 14% market share. This is not bad for a TV show though, and especially one that's much more costly than the DVD version ($25 versus $40), and Dexter: Season 3 (which, incidentally, was released the same week exactly a year ago - and, funnily enough, was also up against a Miley Cyrus movie!) only managed 7.4%, so there is some growth.

The top title for market share was Law Abiding Citizen, which according to my own stats, dropped to as low as $9.99 for the week in question, and this obviously helped to boost its market share rating to 61.42%. Avatar is still doing above 40%, and was once again present in the top 10 best sellers list.

The complete Top 10 best sellers and Blu-ray market share tables can be seen here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=9

Year to Year Comparison

The stats for the week ending 23rd August 2009 (click to see analysis) are as follows.

Quote:
Originally Posted by Stats for week ending 23rd August 2009
Blu-ray vs DVD: 7.89% vs 92.11%

Blu-ray: $13.26 million
DVD: $154.87 million
Blu-ray sales increased compared to the same week last year, while DVD sales dropped. DVD sales decreased by $12.87m (down 8.3%), while Blu-ray sales increased by $0.11m (up 0.83%), producing an overall loss of $12.76 million in combined revenue.

These are actually two very interesting weeks to compare, as noted earlier, both had Miley Cyrus movies up against a new season of Dexter. Obviously there can't be the exact same conditions for a comparison due to other recently released titles being different, but Blu-ray market share did increase, and so did revenue, albeit only marginally. The increase, however, was weak to say the least.

Blu-ray's market share increased from 7.89% to 8.61% (a growth of 9.13%).
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Old 8 Sep 2010, 04:10 PM   #283
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Stats:

For the week ending 29th August 2010, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 12.15% vs 87.85%

Blu-ray sales total spending: $16.27 million
DVD sales total spending: $117.68 million

You can read the latest digital edition of HMM (September 6 Issue) with the above stats here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=1

Top 10:

This week has been dominated by Lost. Lost Season Six was the top ranked title by sales, but in second place was Lost: The Complete Collection (you know, the really cool set with the game and the hidden disc). While the season 6 set sold more than twice as many copies as the complete set, the complete set is actually one of the more expensive Blu-ray sets so far (close to $200), and to have sold so many copies (the ranking is based on units sold, not revenue), is quite amazing.

The Back-up Plan at 4th and Survival of the Dead at 6th rounded off the new releases for the week in the top 10.

These titles helped Blu-ray record a revenue rise compared to last week.

Avatar is still in the top 10, ranking 5th, while The Bourne Trilogy makes it back to the top 10, at 10th.

Here's the complete top 10 chart is below (new releases in bold):
  1. Lost: Season Six
  2. Lost: The Complete Collection
  3. Hot Tub Time Machine
  4. The Back-up Plan
  5. Avatar
  6. Survival of the Dead
  7. Percy Jackson & the Olympians: The Lightning Thief
  8. Clash of the Titans
  9. Kick-Ass
  10. The Bourne Trilogy

Market Share:

Market share for Blu-ray rose from last week's relative low, thanks for Lost: The Complete Blu-ray Collection outselling the DVD version of the same set (50.27% market share). Market share was also helped by Survival of the Dead, which recorded a 40.78% market share.

The Back-up Plan did less well, at only 11% market share, despite being the 4th most popular title on Blu-ray.

Avatar is still doing great business on Blu-ray, compared to the DVD version, with market share above 40% for yet another week.

The complete Top 10 best sellers and Blu-ray market share tables can be seen here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=9

Year to Year Comparison

The stats for the week ending 30th August 2009 (click to see analysis) are as follows.

Quote:
Originally Posted by Stats for week ending 30th August 2009
Blu-ray vs DVD: 7.13% vs 92.87%

Blu-ray: $10.52 million
DVD: $137.08 million
Blu-ray sales increased compared to the same week last year, while DVD sales dropped. DVD sales decreased by $19.4m (down 14.15%), while Blu-ray sales increased by $5.75m (up 54.66%), producing an overall loss of $13.65 million in combined revenue.

Blu-ray's market share increased from 7.13% to 12.15% (a growth of 70.41%).
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Old 14 Sep 2010, 05:18 PM   #284
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Stats:

For the week ending 5th September 2010, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 10.83% vs 89.17%

Blu-ray sales total spending: $14.50 million
DVD sales total spending: $119.38 million

You can read the latest digital edition of HMM (September 13 Issue) with the above stats here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=3

Top 10:

Blu-ray sales dropped, but you don't have to look far than the week's best selling title to find out why. Why Did I Get Married Too was the week's most popular title, a sequel to a poor movie that is even poorer (currently 2.6/10 on IMDb says it all).

And it still managed to outsell Sons of Anarchy: Season Two.

There are actually quite a few new release this week in the top 10, with Anchorman: The Legend of Ron Burgundy leading the "catalog releases" at 3rd. Being a Best Buy exclusive, it's interesting to see just how powerful Best Buy can be, taking a catalog release to third place. The other new releases includes Marmaduke at 4th, The Vampire Diaries: Season One at 9th and House: Season Six in 10th.

But despite so many new releases, including all of the top 4, Blu-ray market share dropped. Looking at the sale index scores, it appears to be a case where none of the titles did outstandingly, where the top selling title only outsold the month old Avatar by just under 1.6:1.

Here's the complete top 10 chart is below (new releases in bold):
  1. Why Did I Get Married Too
  2. Sons of Anarchy: Season Two
  3. Anchorman: The Legend of Ron Burgundy
  4. Marmaduke
  5. Avatar
  6. Clash of the Titans
  7. Kick-Ass
  8. Lost: Season Six
  9. The Vampire Diaries: Season One
  10. House: Season Six

Market Share:

As mentioned above, market share for Blu-ray dropped compared to last week. The week's top selling title, Why Did I Get Married Too, only managed an 8% Blu-ray market share. The others, apart from the semi Blu-ray exclusive Anchorman (an exclusive edition for Best Buy, and on Blu-ray), didn't do well either. Sons of Anarchy Season 2 got 16%, Marmaduke got 12%, Vampire Diaries got 13%, and House: Season 6 got 10%.

If not for Lost: The Complete Collection holding a high 47.24% market share, and Avatar still going strong at just above 45%, Blu-ray market share would have dropped even more for the week..

The complete Top 10 best sellers and Blu-ray market share tables can be seen here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=9

Year to Year Comparison

The stats for the week ending 6th September 2009 (click to see analysis) are as follows.

Quote:
Originally Posted by Stats for week ending 6th September 2009
Blu-ray vs DVD: 11.32% vs 88.68%

Blu-ray: $15.76 million
DVD: $123.46 million
We have a strange week in which DVD sales dropped, but at a slower rate than Blu-ray. This can be partially explained by the artificially high Blu-ray numbers for the same week last year, due to the Blu-ray exclusive Gladiator being released (there was no equivalent DVD version). Anchorman just cannot compare to Gladiator, especially when Anchorman wasn't even a general release.

DVD sales decreased by $4.08m (down 3.3%), while Blu-ray sales decreased by $1.26m (down 7.99%), producing an overall loss of $5.34 million in combined revenue.

As a result, Blu-ray's market share decreased from 11.32% to 10.83% (a decline of 4.33%).
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Old 22 Sep 2010, 05:48 PM   #285
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Stats:

For the week ending 12th September 2010, here are the stats:

Percentage of revenue:
Blu-ray vs DVD: 9.72% vs 90.28%

Blu-ray sales total spending: $13.67 million
DVD sales total spending: $127.03 million

You can read the latest digital edition of HMM (September 20 Issue) with the above stats here:

http://www.nxtbook.com/nxtbooks/ques....php?startid=1

Top 10:

Another week without a significant A-list release, and Blu-ray sales have dropped yet again, although DVD sales have picked up slightly. Blu-ray's market share has only dropped below 10% four times this year, and this is the fourth time this has happened, and the second time since July.

Killers was this week's top selling title, yet another critic panned release hitting the top of the sales table (and people wonder why sales are down).

With that said, there were actually lots of new releases in the top 10 this week, although none of the calibre expected to frequent the release charts in the last few months of the year.

A new TV season is about to begin in the US, and so we have lots of TV shows being released to take advantage: Smallville: Season 9 (2nd), The Office: Season 6 (3rd), Supernatural: Season 5 (5th), Chuck: Season 3 (7th).

For non TV releases, MacGruber came in at 6th. Camp Rock 2: The Final Jam placed 10th.

The rest of the titles were titles released before this week, including the still going strong Avatar, the recently discounted Ghostbusters, and the original Blu-ray hit, The Dark Knight.

Here's the complete top 10 chart is below (new releases in bold):
  1. Killers
  2. Smallville: Season 9
  3. The Office: Season 6
  4. Avatar
  5. Supernatural: Season 5
  6. MacGruber
  7. Chuck: Season 3
  8. Ghostbusters
  9. The Dark Knight
  10. Camp Rock 2: The Final Jam

Market Share:

As mentioned above, market share for Blu-ray dropped compared to last week. Again. This can be explained mainly by the fact that most of the new release titles sold better on DVD, comparatively, then say hit titles like Avatar (which is still at the top of the market share charts, at nearly 50%, and not looking any weaker). In fact, out of the week's new releases, the highest charting on in terms of market share was MacGruber, and it only recorded 27.83%, well below the 35+% expected of hit releases.

Most of the top 10 new releases didn't even make it to the market share top 10, but the ones that did make it were Chuck: Season 3 (21.83%), Killers (19.55%) and Smallville: Season 9 (15.90%).

The data for Killers was disappointing, given that it was the best selling title of the week on any format. But it does show that perhaps the more discerning Blu-ray buyers are selecting their titles very well - they just don't buy any titles, they buy the good ones, the ones that will benefit from being on Blu-ray. This kind of thinking suggest people consider Blu-ray a "premium" format that can co-exist with DVD. Not sure if the studios will be pleased with this or not, since I think this is what they wanted originally (to charge more for Blu-ray, even though eventually it will cost the same to make as DVD). Otherwise, then Blu-ray needs to work a lot harder to get the same kind of buyers as DVDs.

For the titles that didn't make it, again highlighting that Blu-ray still has a long way to go to replace DVD, include Camp Rock 2 (12%), Supernatural: Season 5 (12%) and The Office: Season 6 (10%).

Along with Avatar, The Dark Knight was the other title selling above 40% market share (at 47.30%).

The complete Top 10 best sellers and Blu-ray market share tables can be seen here:

http://www.nxtbook.com/nxtbooks/ques...php?startid=11

Year to Year Comparison

The stats for the week ending 13th September 2009 (click to see analysis) are as follows.

Quote:
Originally Posted by Stats for week ending 13th September 2009
Blu-ray vs DVD: 10.4% vs 89.6%

Blu-ray: $12.05 million
DVD: $103.87 million
Both Blu-ray and DVD sales rose compared to the same time last year, but DVD sales rose by a higher percentage than Blu-ray sales, and so Blu-ray market share fell compared to the same week last year, only the 5th time to happen ever (worryingly, all of them happening in the last 2 month).

DVD sales increased by $23.16m (up 22.3%), while Blu-ray sales increased by $1.62m (up 13.44%), producing an overall gain of $24.78 million in combined revenue.

As a result, Blu-ray's market share decreased from 10.4% to 9.72% (a decline of 6.54%).

Last edited by admin; 22 Sep 2010 at 05:54 PM
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