Digital Video Forums  

Go Back   Digital Video Forums > General > Latest News

LinkBack Thread Tools Search this Thread Rate Thread Display Modes
Old 10 Jun 2018, 12:25 PM   #1
admin's Avatar
Join Date: Nov 2001
Posts: 8,555
Default People Use Streaming Devices More Than Smart TVs

New data released by research firm Parks Associates show that people are more likely to use their streaming media devices than their smart TVs.

This is true despite ownership of smart TVs outnumbering that of streaming devices. Data from Parks show that among households with broadband services, 50% own smart TVs, while 40% own streaming devices. Half of all those that own smart TVs also own a streaming media device.

The same data show that 70% of those that own streaming devices use the device at least once per week, compared to only 59% of smart TV owners who use their TV's smart functions.

44% of streaming device owners use their device daily, compared to 37% smart TV owners.

In terms of streaming media device ownership, Roku still leads all other devices by popularity. It was followed by Amazon Fire TV, Apple TV and Google Chromecast. Amazon's share has grown in the last year at the expense of Google's, whose ownership share dropped by 4%.

Parks also looked at usability of these streaming media devices and found that users found different things to like about each device.

"In terms of usability, consumers score Roku, Apple TV, and Amazon's Fire TV highly. When ranking these devices, Roku leads in multiple usability categories, while the Apple TV leads in terms of gaming and the ability to purchase content. Amazonís Fire TV has moved up to second place in the ease-of-setup category and is close to the Apple TVís score in several more, including ease of finding something to watch and ease of purchasing content, which could account in part for its growing market share," said Kristen Hanich, Research Analyst, Parks Associates.

Parks's research also looked at the ownership of 4K TVs, and between 2015 to 2017, 4K TV purchases went up from 14% to 30% among the surveyed households.
Visit Digital Digest and, My Blog
admin is offline   Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Streaming Devices Will Overtake Blu-ray Players In 2014, Says US Study admin Latest News 0 4 May 2013 05:25 PM

All times are GMT +10. The time now is 06:06 AM.

Kirsch designed by Andrew & Austin

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2018, Jelsoft Enterprises Ltd.
Copyright © 1999 - 2018 Digital Digest

Visit DivXLand   Visit