Digital Video Forums  

Go Back   Digital Video Forums > Main Forums > Latest News

LinkBack Thread Tools Search this Thread Rate Thread Display Modes
Old 8 Aug 2019, 05:06 PM   #1
admin's Avatar
Join Date: Nov 2001
Posts: 8,675
Default Streaming Media Consumption Doubles in a Year, New Data

Video optimisation and analytics firm Conviva has released new data that shows streaming viewing hours in the second quarter of 2019 (ending June 30) grew 130% from a year ago.

Measuring viewing figures for over-the-top video distribution, that is the distribution of video content over the Internet that bypasses cable, broadcast and satellite television platforms, Conviva found tremendous growth for streaming.

It was helped by the number of Internet-connected TVs, which grew by 143%. This was largely driven by the growth of Roku devices (173%), which now accounts for 43% of connected TV viewing.

In a separate announcement, Roku now has more than 30 million subscribers with total revenue up 59%.

"The industry-wide shift to streaming is accelerating," Roku founder/CEO Anthony Wood and CFO Steve Louden wrote in the shareholder letter.

The adoption of Amazon Fire TV devices also grew significantly, up 145% to become 18% of all connected TV viewing. Apple TV now accounts for 10% of all connected TV viewing, also up from last year.

Conviva also found that ad-supported content was gaining in popularity, but it remained a "silent engagement killer". Viewership drops significantly when the ad was 20 seconds or more, despite the average ad length now being 24.87 seconds.

"The TV industry of yesterday was built on inflexible standards, antiquated measurement, and limited data. Streaming offers the vast potential of a rapidly maturing market, flexibility, targeting, and data to understand the audience like never before," the report stated.

[via Media Play News: 1, 2]
Visit Digital Digest and, My Blog
admin is offline   Reply With Quote


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are On
Pingbacks are On
Refbacks are Off

Similar Threads
Thread Thread Starter Forum Replies Last Post
Streaming and Downloads Helps UK Entertainment Sales to Rise After Five Year Decline admin Latest News 0 2 Jan 2014 10:29 PM
Amazon Video Streaming Losing Up To $1 Billion A Year? admin Latest News 4 19 Nov 2012 12:21 AM
The SSD Power Consumption Hoax atifsh General 1 24 Jul 2008 05:58 PM
BRAIN BUSTED over Flash Media vs Streaming Media ITWeb General Discussions 1 7 Mar 2006 11:43 AM
How to RIP streaming media like wma...? Zapy General Discussions 6 4 Apr 2003 06:57 AM

All times are GMT +10. The time now is 01:47 PM.

Kirsch designed by Andrew & Austin

Powered by vBulletin® Version 3.8.7
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.
Copyright © 1999 - 2018 Digital Digest

Visit DivXLand   Visit