According to Video Business, the 90,000 count includes Toshiba HD-A2 players sold at Wal-Mart, Best Buy, and Circuit City along with a few other brick and mortar outlets. But it apparently doesn't include online retailers who also participated in the price drop, such as

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Sales of the Toshiba HD-A3, the successor to the HD-A2, appeared to be equally brisk, with many retailers selling out of their stocks quickly after the older model became hard to find. At many locations, the newer player was selling for $199 - $100 off its original retail price.

Furthermore, sales of the HD-A2 alone over the past few days are nearly equivalent to total sales of the top Blu-ray player, Sony's BDP-S300, which has shipped 100,000 units since its introduction over the summer.