Google says it's open to helping music labels and movie studios track down links to pirated content in its vast database of websites, but only if the they are willing to pay up.

It's offering its paid site search feature as the tool the RIAA/MPAA can use to search for links to pirated content, and have these links removed from Google's listings. But the service comes at a price - $5 per 1000 queries, which could work out to be millions per year in terms of cost for the RIAA/MPAA.

All of this comes after the RIAA/MPAA demanded more action from Google in helping to track down links to pirated content in its search engine. Up to now, it has been the sole responsibility of the RIAA/MPAA in tracking down the links before submitting a DMCA request to Google to have the links removed.

There are also now criticism that the ads Google runs on its AdSense network sometimes link to websites offering pirated content. Google profits from these ads, and there are now calls for Google to take more action in this area. "What we need to do is force Google to be more vigilant in preventing filmmakers from getting ripped off," said independent filmmaker Ellen Seidler, who lost money on a movie she made that was pirated online.